Lost for Words? Here’s Why a Copywriter Is Your Business’s Best Friend
Okay, so you’ve just started a new business. Congratulations! But now you’re stuck in the most annoying phase: budgeting. You’ve set aside cash for the tech-heavy stuff (because, let’s face it, no one’s DIYing their own coding), and now you’re staring down the beast that is… writing.
Surely you can write your own copy? You have to save some coin somewhere and you did pretty well in high school English. Plus, you’ve heard AI can churn out some solid copy for free. Maybe a quick Google search and a few minutes with ChatGPT will solve all your content needs?
Watch your tone! The Ultimate Guide to Brand Voice in Copywriting
If I had a dollar for every time a brand got its tone wrong, I’d be rich. Not “treat myself to a nice bag” rich, but Wolf of Wall Street, rolling-around-on-a-bed-of-cash rich. Sadly, I only get paid for the brands I save (and my landlord doesn’t accept good intentions as rent).
But since I’m here (and you're hopefully intrigued), let’s dive into one of the most important aspects of copywriting - tone.