Watch your tone! The Ultimate Guide to Brand Voice in Copywriting

If I had a dollar for every time a brand got its tone wrong, I’d be rich. Not “treat myself to a nice bag” rich, but Wolf of Wall Street, rolling-around-on-a-bed-of-cash rich. Sadly, I only get paid for the brands I save (and my landlord doesn’t accept good intentions as rent).

But since I’m here (and you're hopefully intrigued), let’s dive into one of the most important aspects of copywriting - tone.